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Every single day I take notes about the big changes that are happening online, but I very rarely look at how they might affect my own businesses. There are more quotes, examples and data excerpts in this post than any other I have written.Some of it was gathered 12 months ago, some in the last 12 days. A lot has changed from the days when Digg was the only share button people used on their posts and – besides going directly to a website – RSS was the most common way to consume blog content.I have a very open schedule for the rest of 2012 and, simply, I want to spend a large part of that continuing to grow the readership of this blog.Social networks are growing at record-breaking speeds.I can’t just be immersed in the tech and marketing fields and claim I’ve figured it all out.Though, these industries are generally ahead of the curve that others follow, as you’ll soon see.How many marketing bloggers do you think wrote something today hoping that you’ll read it. The first is that this guide is really for people looking to make money from blogs over the long-term.It’s a guide on building sites which withstand any search, social or platform changes.
The first is that some people trust what I have to say, and because they trust it, they follow it.I’m not going to make any claims about what I think is happening without doing a of research.The second is because this affects a lot of people.They produce the kind of content you won’t always like to admit you enjoy reading. You’ll find a typo on every visit, image captions often talk about the wrong people, and authors in the Entertainment section don’t even get their names put next to the content they create.I’m actually hesitant to link directly to them because you might not get any work done today; that’s how enticing some of their stories are. Probably due to the nature of what they’re having to say just for clicks.There isn’t a huge climax at the end of the post where I unravel tons of “secrets”.Though I’ve come to my own conclusions, I’ve included enough information to help you form your own ideas as well if you aren’t satisfied with mine. The Daily Mail’s website, the online alternative to the British newspaper that was first published in 1896, covers all things news, gossip and viral online.We are closing in on having 200 million active bloggers online, so I want my advice to be relevant and useful for people in the majority of industries. The third reason is because this is Viper Chill, and despite the strange rise in how many people are telling me my blog posts are too long, there’s at least one person that is really glad I’m about to go into such detail. You’ll soon learn why writing this post was actually a huge contradiction to everything I’m about to preach. I’ll get the obvious one out of the way first and say that, honestly, I did a lot of this for myself.Though I really want you to get value from this article, it’s creation wasn’t entirely selfless.Bloggers are packaging their content in different formats like podcasts, video and infographics to reach a wider audience. Partly due to how accessible content is online, and partly because we can now pick which author we want to cover our favourite, hyper-targeted interests.Change is one of the reasons I love this industry, and it’s only going to continue.