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In the case of Intimate Encounters, Frind said, "There are 3.3 million people who use the site every day, of those there are only 6,041 single women looking for Intimate Encounters.
While I commend POF for aiming to change their hook-up site perception, I am skeptical that this will shift their identity simply by shutting down the hook-up portion of the site.
However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.
Plenty of Fish also has led the pack on innovation for many years offering many options for communication to serve the varied interests of users.
If you catch her inside, she is likely reading poetry, painting, or eating loads of dark chocolate.
If you've been shopping around for an online dating service, chances are you've at least heard of Plenty Of Fish.