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It originally launched in 2014, but has relaunched with upgrades several times since.Darling, one of the founders of Sniffr, says he's invested 0,000 in the app but it has only had a few thousand downloads in Toronto, Los Angeles and San Francisco so far."It tells me that, though [the online dating industry] may be saturated there still is opportunity."In Canada, online and mobile dating revenue is approximately 2.7 million, just a fraction of what it is in the U. To put that size in context, estimated Canadian revenue for Netflix was 7.8 million in 2016, according to the Canadian Media Concentration Research Project.
Canadians could have more options to choose from in coming years.
But as the popular sites become even more well-established, it's becoming more challenging for newer websites and apps to join in."It's a sign of a very mature market," said Bruce Croxon, a former panelist on CBC's Dragons' Den, but also one of the co-founders of Lavalife.
Lavalife launched in 1988 using the hot, new technology of the time: voicemail.
"The only way to compete now is to own a ton of sites and start to get some economies of scale."That's what Scott Darling is up against with his dating app, Sniffr.
Sniffr aims to help dog owners to meet other dog owners.