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The company is accused of having allowed a massive breach of the personal data of millions of users.However, the company seems to have weathered the critical firestorm in the short-term.It spent a lot of F8 trying to convince people that, yes, Facebook can be trusted again.
"There are 200 million people on Facebook that list themselves as single, so clearly there's something to do here," Zuckerberg said, referring to the relationship status information that users can voluntarily provide in their Facebook account.Of all the surprises at Facebook’s annual developer conference last week, CEO Mark Zuckerberg’s unexpected announcement that Facebook is launching a dating service may have taken the cake.It’s not at all that Facebook couldn’t launch a dating feature.(New competitor, Match Group, was particularly quick to point out the tone deaf argument.) But as Zuckerberg said: Facebook is going to keep building. “This is about building real longterm relationships,” Zuckerberg said last week. ” Here’s what you need to know about the new feature.Facebook profile, but potential dates will see your special dating profile instead of your standard one.The CEO added that the optional dating feature will be aimed at "building real, long-term relationships, not just hookups." Chris Cox, Facebook's chief product officer, said in a separate presentation that the social network had been mulling a dating feature for over a decade, but only seriously began considering it in 2016,when Zuckerberg posted a photo on his Facebook page of a couple who had met through the network.Finding love on Facebook Screenshots at the F8 conference showed a heart-shaped icon at the top-right corner of the Facebook app."It mirrors the way people actually date, which is usually at events and institutions that they're connected to," said Chris Cox, Facebook's chief product officer, during his keynote.The social network has plans to help unlock its users' hearts and help them find long-term relationships, "not just hookups." CEO Mark Zuckerberg said the optional dating feature was built around privacy concerns.It’s unclear, but a spokesperson said Facebook hopes to begin testing the feature in the coming months.Those tests will determine when it will roll out more broadly. Facebook doesn’t plan to run ads alongside these profiles, either, and won’t use data associated with a user’s dating profile or behavior to target them with ads on other Facebook properties, according to a spokesperson.